{"id":897,"date":"2018-12-12T22:32:24","date_gmt":"2018-12-12T22:32:24","guid":{"rendered":"http:\/\/www.sherlock.dog\/?post_type=customer_stories&#038;p=897"},"modified":"2023-07-19T01:18:12","modified_gmt":"2023-07-19T01:18:12","slug":"case-study-black-mass","status":"publish","type":"customer_stories","link":"https:\/\/www.synconset.com\/home\/customer-resources\/case-study-black-mass\/","title":{"rendered":"Case Study: Black Mass"},"content":{"rendered":"<h6><span style=\"font-weight: 400;\">SyncOnSet is a digital continuity and collaboration tool that streamlines\u00a0<\/span><span style=\"font-weight: 400;\">TV and Film production from prep to wrap, and has been a lifesaver for crew members during production of the 2015 Warner Bros. film <\/span><i><span style=\"font-weight: 400;\">Black Mass<\/span><\/i><span style=\"font-weight: 400;\">, a large-scale production starring Johnny Depp and Benedict Cumberbatch that chronicles the true story of an infamous South Boston mob boss. More than 30 Costume, Hair and Props people on the <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">team used SyncOnSet to efficiently track inventory and continuity. The app greatly improved communication between departments, eliminated tedious administrative tasks and cut days of wrap time.<\/span><\/h6>\n<p>&nbsp;<\/p>\n<h4>Black Mass Appeal<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">Costume and Props departments estimate SyncOnSet allowed their units to save 30-plus cumulative hours during wrap. The <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">Costumes, Hair and Props departments used SyncOnSet to track inventory and continuity on the film set every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working off the same breakdown of scenes and characters saved the creative teams hours of repeat data entry from the get-go. Previously, getting a complete record of something like a parade scene was \u201cnearly impossible,\u201d but the ability to log each actor once and Sync it across everyone\u2019s mobile device freed department heads from the chore of chasing down day players at the end of each day and scrawling redundant information in binders.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400; color: #993366;\">\u201cWithout SyncOnSet, I wasn\u2019t going to be able to do my job.\u201d <\/span><\/p>\n<p><em><span style=\"font-weight: 400; color: #993366;\">&#8212; VIRGINIA JOHNSON, COSTUME SUPERVISOR\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h4>Costumes, Hair and Props: In Sync Continuity, on all Fronts<\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">crew knew they needed to track inventory and continuity\u00a0<\/span><span style=\"font-weight: 400;\">across Costumes, Hair and Props with a more evolved tool than the hand-written note.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Costume Supervisor Virginia Johnson was eager to get her team on board after learning firsthand how much time and trouble it eliminated. \u201cThe tool saved me a ton of time on my previous project and I knew it would be beneficial to everyone for a big production such as <\/span><i><span style=\"font-weight: 400;\">Black Mass<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400; color: #993366;\">\u201cThe mobile app gave me peace of mind.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #993366;\">&#8212; <em>BEAU DESMOND, COSTUMER<\/em> <em>(JOHNNY DEPP)<\/em><\/span><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h4>Here\u2019s (Correctly Dressed) Johnny! Real-time Updates, Zero Lag<\/h4>\n<p><span style=\"font-weight: 400;\">Johnny Depp\u2019s Costumer, Beau Desmond, used SyncOnSet frequently to instantly reference wardrobe assets and assuage continuity doubts. In fact, the Costume team had instant access to the inventory for every character\u2019s outfits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe saved time where we previously had to enter the same info\u00a0<\/span><span style=\"font-weight: 400;\">over and over again,\u201d Desmond recalls. \u201cThe actor would show up\u00a0<\/span><span style=\"font-weight: 400;\">and I could double-check whether he was wearing the right pants. You can&#8217;t always tell from the photo, but this app allows a written description as well, which gave me peace of mind.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Digital Inventory: Fit, Set, Cast!<\/h4>\n<p><span style=\"font-weight: 400;\">Casting and fittings for <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">were ongoing. Assistant costume designer Brittany Loar loved how SyncOnSet put everything she needed in the palm of her hands\u2014and on the go. Previously, it took one to two hours to relay fitting information each time an actor was cast, which slowed down Loar\u2019s costume prep. Now, SyncOnSet delivers that information directly to her phone.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Props Gives Props: It\u2019s in the Details<\/h4>\n<p><span style=\"font-weight: 400;\">Assistant Prop Master Noah Dubriel used SyncOnSet to log the guns, drugs and money. He says the greatest benefit was the app\u2019s ability to instantly upload and tag photos from the set.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubriel\u2019s job: tracking each and every <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">prop, from picture cars on down to Whitey Bulger\u2019s sunglasses. The app\u2019s Notes feature allowed him to archive intricate details, such as how a soda can was placed from shot to shot, how each character wore their rings and how chains sat on actor\u2019s necklines during each scene. Props also saved a tremendous amount of time managing script revisions and breakdowns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI was able to easily check previous scenes\u2019 notes to make sure Props had continuity in the current one,\u201d notes Dubriel, who also loved getting instant script updates from the Costume department.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400; color: #993366;\">\u201c&#8230;more information at my fingertips.\u201d<\/span><\/p>\n<p><em><span style=\"font-weight: 400; color: #993366;\">&#8212; LUCIA MACE, KEY HAIR STYLIST<\/span><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h4>Hair Apparent, Consistent<\/h4>\n<p><span style=\"font-weight: 400;\">Key hair stylists like Lucia Mace also benefited from this new, seamless communication method. Each time Costumes held a fitting, a hair artist was present to evaluate whether the actor needed a wig or special hairpieces. Instant electronic communication eliminated the lag time caused by transporting a photo from the fitting to the truck, so everyone in the department saved time. \u201cIt is a huge difference from the way we did it before,\u201d Mace relays. \u201cWe relied on Sync\u2019s fitting\/research photo tag to communicate to the rest of the team working on set.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To transform Depp into the much-older Whitey Bulger, Stylist Lucia Mace crafted hairpieces that needed to look consistent over multiple scene takes. She had used Pages and Continuity Pro to manage photos and notes on past shoots, but considered those programs \u201cjust a bunch of files.\u201d Since SyncOnSet is designed specifically for production, placing photos just where she wanted was a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSyncOnSet doesn\u2019t require a bunch of steps to put a photo where I want and it\u2019s easy to tag them,\u201d Mace notes. \u201cI just tap the camera icon and each photo is tagged to the scene and the character. If I missed something, I can check what other departments have \u2014 more information at my fingertips.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>And That\u2019s a Wrap!<\/h4>\n<p><span style=\"font-weight: 400;\">When the <\/span><i><span style=\"font-weight: 400;\">Black Mass <\/span><\/i><span style=\"font-weight: 400;\">production wrapped, it was simple for each unit to manage assets because the team was tracking inventory from day one. The Costume and Property departments fell in love with SyncOnSet\u2019s wrap reports, which saved them precious hours of tedious re-entry during wrap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding all the costumes from a certain rental house was as easy as generating a report. Props assigned each asset to a wrap box and photographed the contents, then uploaded the images into SyncOnSet to generate beautifully formatted\u2014but still standard\u2014wrap box reports. This was a major time saver since all assets where saved, synced and ready to assign to their respective boxes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>To learn more about how SyncOnSet can improve your production\u00a0<a href=\"mailto:contact@synconset.com\">contact@synconset.com<\/a> or 310-451-1792.<\/h5>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":1070,"template":"","_links":{"self":[{"href":"https:\/\/www.synconset.com\/home\/wp-json\/wp\/v2\/customer_stories\/897"}],"collection":[{"href":"https:\/\/www.synconset.com\/home\/wp-json\/wp\/v2\/customer_stories"}],"about":[{"href":"https:\/\/www.synconset.com\/home\/wp-json\/wp\/v2\/types\/customer_stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synconset.com\/home\/wp-json\/wp\/v2\/media\/1070"}],"wp:attachment":[{"href":"https:\/\/www.synconset.com\/home\/wp-json\/wp\/v2\/media?parent=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}